Corporate art is art collected by companies and displayed in lobbies, boardrooms, offices and public areas. Business leaders may buy original paintings, prints, sculptures or commission murals.
Why do companies collect art?
- To promote civic responsibility – By displaying art publicly, a corporation enhances the lives of citizens in its community. For example, Bank of America’s headquarters in Charlotte, North Carolina is a tourist destination because of its famous murals by Ben Long. Civilizations are not remembered for office buildings; civilizations are remembered for art.
- To enhance public relations – A corporate art collection is a great public relations tool. A public collection brings a variety of people into the company and demystifies the business. For example, Zoot Enterprises, in Bozeman, Montana, has a beautiful building outside of town, but people come to the headquarters to view the art gallery.
- To attract quality employees – Having a corporate collection open to the public attracts potential employees.
- To foster creativity – Art in reception areas, dining facilities, offices and meeting rooms sparks creativity. Art fosters the exchange of ideas and opinions and aids in brainstorming.
- To diversify an investment portfolio – Unlike chairs, file cabinets and computers, art can increase in value.
“It's strange that some companies will spend fortunes on carpets, lighting and board room furniture, only to hang colorful but inexpensive posters in clip frames on their walls.” Eyestorm, Art Advice, I Want to Buy Art for My Office